OUR PURPOSE
To inspire the limitless potential in every girl
Since 1959, Barbie has been inspiring girls to be anything. From princess to president, astronaut to zoologist, there isn't a plastic ceiling Barbie hasn't broken. Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl.
BENEFITS OF PLAY
What you see as "just playing Barbie" today is actually preparing her for her future.
Barbie encourages imagination, expression and discovery through play.
PARENT RESOURCES
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The Dream Gap Project
Starting at age 5, many girls begin to develop limiting self-beliefs. This is called the Dream Gap, and Barbie is working to close it.
LEARN MORE -
Learning Through Dreamtopia
Each Dreamtopia episode features carefully selected social and emotional lessons. This guide provides step-by-step activities to do with your child, to make the mostout of your viewing experience.
LEARN MORE -
Sorry Reflex | Barbie Vlog | Episode 61
In her vlog, Barbie talks about the "sorry reflex" -the habit girls have of apologizing when they don't have anything to be sorry about.
WATCH ON YOUTUBE
PARENT RESOURCES
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The Dream Gap Project
At the age of 5, girls and boy equally believe that their gender is "really, really smart." However, around the age of 6, girls stop believing they can do and be anything. This phenomenon is called the Dream Gap.
LEARN MORE -
Learning Through Dreamtopia
Each Dreamtopia episode features carefully selected social and emotional lessons. This guide provides step-by-step activities to do with your child, to make the mostout of your viewing experience.
LEARN MORE -
Sorry Reflex | Barbie Vlog | Episode 61
In her vlog, Barbie talks about the "sorry reflex" -the habit girls have of apologizing when they don't have anything to be sorry about.
WATCH ON YOUTUBE
ENTERTAINMENT
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ANIMATED SERIES
Barbie Dreamhouse Adventures
Peek into the everyday life of Barbie in this hilarious and heartwarming new series. From fun road trips to sister shenanigans, Barbie discovers anything is possible with a little help and a whole lot of laughter.
WATCH ON NETFLIX -
ANIMATED SERIES
Barbie Dreamtopia
Join Barbie, and her little sister Chelsea as they visit the make-believe world of Dreamtopia. Viewers will learn valuable life lessons while visiting magical lands filled with mermaids, unicorns, rainbows, and cotton candy clouds-everything preschoolers love!
WATCH ON YOUTUBE -
YOUTUBE
Barbie Vlogger
Barbie Vlogger is an ongoing web-exclusive series where Barbie chats directly with her audiences about everything that is going on in her life. In her vlogs, Barbie takes on fun YouTube challenges, shares DIY activities and speaks openly about topics on her mind, like feeling blue sometimes or realizing that girls are in the habit of apologizing too much.
WATCH ON YOUTUBE
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YOUTUBE
Barbie on Youtube
Visit the official Barbie YouTube Channel where you and your little one can check out the newest videos, products, movies and more!
WATCH NOW -
DOCUMENTARY
Tiny Shoulders: Rethinking Barbie
Explore the journey of Barbie over the past six decades in this new Hulu documentary. You will get an insider's look at how Mattel evolved the doll, in step with the modern feminist movement.
Written and directed by Andrea Nevins.
WATCH ON HULU
Produced by Cristan Crocker. -
MOBILE APP
Barbie Fashion Closet App
Barbie and her friends need your help to find the perfect styles as they make their dreams come true
DOWNLOAD -
DOCUMENTARY
The Toys That Made Us
See how Mattel co-founder Ruth Handler broke new ground when she introduced Barbie to the world in a male dominated toy industry in 1959. Inventing one of the most influential toys in modern history
Created by Brian Volk-Weiss.
WATCH ON NETFLIX
Directed by Tom Stern. -
MOBILE APP
Barbie Dreamhouse Adventures App
Create your very own Barbie Dreamhouse experience! Design rooms, dress Barbie and her friends, and do a bunch of fun activities!
DOWNLOAD
ENTERTAINMENT
-
ANIMATED SERIES
Barbie Dreamhouse Adventures
Peek into the everyday life of Barbie in this hilarious and heartwarming new series. From fun road trips to sister shenanigans, Barbie discovers anything is possible with a little help and a whole lot of laughter.
WATCH ON NETFLIX -
ANIMATED SERIES
Barbie Dreamtopia
Join Barbie, and her little sister Chelsea as they visit the make-believe world of Dreamtopia. Viewers will learn valuable life lessons while visiting magical lands filled with mermaids, unicorns, rainbows, and cotton candy clouds-everything preschoolers love!
WATCH ON YOUTUBE -
YOUTUBE
Barbie Vlogger
Barbie Vlogger is an ongoing web-exclusive series where Barbie chats directly with her audiences about everything that is going on in her life. In her vlogs, Barbie takes on fun YouTube challenges, shares DIY activities and speaks openly about topics on her mind, like feeling blue sometimes or realizing that girls are in the habit of apologizing too much.
WATCH ON YOUTUBE -
YOUTUBE
Barbie on Youtube
Visit the official Barbie YouTube Channel where you and your little one can check out the newest videos, products, movies and more!
WATCH NOW -
DOCUMENTARY
Tiny Shoulders: Rethinking Barbie
Explore the journey of Barbie over the past six decades in this new Hulu documentary. You will get an insider's look at how Mattel evolved the doll, in step with the modern feminist movement.
Written and directed by Andrea Nevins.
WATCH ON HULU
Produced by Cristan Crocker. -
MOBILE APP
Barbie Fashion Closet App
Barbie and her friends need your help to find the perfect styles as they make their dreams come true
DOWNLOAD -
DOCUMENTARY
The Toys That Made Us
See how Mattel co-founder Ruth Handler broke new ground when she introduced Barbie to the world in a male dominated toy industry in 1959. Inventing one of the most influential toys in modern history
Created by Brian Volk-Weiss.
WATCH ON NETFLIX
Directed by Tom Stern. -
MOBILE APP
Barbie Dreamhouse Adventures App
Create your very own Barbie Dreamhouse experience! Design rooms, dress Barbie and her friends, and do a bunch of fun activities!
DOWNLOAD
OUR MISSION
-
The Dream Gap Project
Starting at age 5, many girls begin to develop limiting self-beliefs. This is called the Dream Gap, and Barbie is working to close it.
LEARN MORE -
-
The Dream Gap Project
Starting at age 5, many girls begin to develop limiting self-beliefs. This is called the Dream Gap, and Barbie is working to close it.
LEARN MORE
NEWS
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Inspiring Women™ Series
The Inspiring Women™ Series pays tribute to incredible heroines of their time - courageous women who took risks, changed rules and paved the way for generations of girls to dream bigger than ever before.
SHOP NOW -
Barbie + Tynker
Barbie has always helped girls imagine they can be anything. And now, we're giving them the tools they need to turn what they play out in their imaginary world into real-world skills.
LEARN MORE -
Barbie Celebrates Role Models
Barbie is committed to shining a light onempowering role models past and present in an effort to inspire more girls
LEARN MORE
NEWS
-
Inspiring Women™ Series
The Inspiring Women™ Series pays tribute to incredible heroines of their time - courageous women who took risks, changed rules and paved the way for generations of girls to dream bigger than ever before.
SHOP NOW -
Barbie + Tynker
Barbie has always helped girls imagine they can be anything. And now, we're giving them the tools they need to turn what they play out in their imaginary world into real-world skills.
LEARN MORE -
Barbie Celebrates Role Models
Barbie is committed to shining a light onempowering role models past and present in an effort to inspire more girls
LEARN MORE
Our History
Founded by Ruth Handler — businesswoman, mom, and pioneer of her time — Barbie has been breaking boundaries and sparking imaginations since her debut. See how she's evolved over the past six decades.
LEARN MORE
