OUR COMMITMENT

SINCE 1959, OUR PURPOSE HAS BEEN TO INSPIRE THE LIMITLESS POTENTIAL IN EVERY GIRL.

We have always known that a small doll can make a big impact. Today we bring power to our purpose, not only as a global icon, but as an advocate for real social and environmental change.

In an effort to empower future generations, Barbie has committed to three areas of focus to address: representation, empowerment, and environmental impact.

REPRESENTATION

We are proud to be the most diverse and inclusive doll line, but we cannot achieve our purpose to inspire the limitless potential in every girl until all girls have the same opportunities and support needed to believe they can be anything. Barbie recognizes the importance of representation and is committed to dedicating the resources and doing the work for a better future.

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EMPOWERMENT

We're working to create a world where equal opportunity is the norm, not the exception. We're dedicated to empowering girls with purposeful products, content and events to help them reach their full potential. We'll continue to fund important initiatives, highlight impactful role models, and conduct research that will inspire the next generation.

The Barbie Dream Gap Project

Starting at age five, many girls stop believing their gender can be anything. This is called the dream gap. In 2018, Barbie launched the Dream Gap Project to help close it.

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Barbie Role Models

Barbie is shining a light on empowering role models past and present in an effort to inspire more girls. Because imagining she can be anything is just the beginning. Actually seeing that she can, makes all the difference.

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The Benefits of Doll Play

Barbie and neuroscientists from Cardiff University have collaborated on a new study to show how doll play stimulates the brain and helps kids develop important skills like empathy.

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ENVIRONMENTAL IMPACT

The future of pink is green-we're taking action to help leave the planet better than we found it with sustainable products that will contribute to a healthy environment for us all.

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REPRESENTATION

We are proud to be the most diverse and inclusive doll line, but we cannot achieve our purpose to inspire the limitless potential in every girl until all girls have the same opportunities and support needed to believe they can be anything. Barbie recognizes the importance of representation and is committed to dedicating the resources and doing the work for a better future.

LEARN MORE

EMPOWERMENT

We're working to create a world where equal opportunity is the norm, not the exception. We're dedicated to empowering girls with purposeful products, content and events to help them reach their full potential. We'll continue to fund important initiatives, highlight impactful role models, and conduct research that will inspire the next generation.

ENVIRONMENTAL IMPACT

The future of pink is green-we're taking action to help leave the planet better than we found it with sustainable products that will contribute to a healthy environment for us all.

LEARN MORE