OUR PURPOSE

To inspire the limitless potential in every girl

Since 1959, Barbie has been inspiring girls to be anything. From princess to president, astronaut to zoologist, there isn't a plastic ceiling Barbie hasn't broken. Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl.

Imagine the possibilities

See what happens when girls are free to imagine they can be anything.

OUR MISSION

  • The Dream Gap Project

    Starting at age 5, many girls begin to develop limiting self-beliefs. They stop believing their gender can do or be anything. This is the Dream Gap, and this is the year Barbie begins working to close it.

    LEARN MORE
  • The Dream Gap Project

    Starting at age 5, many girls begin to develop limiting self-beliefs. They stop believing their gender can do or be anything. This is the Dream Gap, and this is the year Barbie begins working to close it.

    LEARN MORE

BENEFITS OF PLAY

What you see as "just playing Barbie" today is actually preparing her for her future.

Barbie encourages imagination, expression and discovery through play.

OUR INSPIRATION

"My whole philosophy of Barbie was that, through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices."

BARBIE CREATOR

ENTERTAINMENT

  • ANIMATED SERIES

    Barbie Dreamhouse Adventures

    Peek into the everyday life of Barbie in this hilarious and heartwarming new series. From fun road trips to sister shenanigans, Barbie discovers anything is possible with a little help and a whole lot of laughter.

    WATCH ON NETFLIX
  • ANIMATED SERIES

    Barbie Dreamtopia

    Join Barbie, and her little sister Chelsea as they visit the make-believe world of Dreamtopia. Viewers will learn valuable life lessons while visiting magical lands filled with mermaids, unicorns, rainbows, and cotton candy clouds-everything preschoolers love!

    WATCH ON YOUTUBE
  • YOUTUBE

    Barbie Vlogger

    Barbie Vlogger is an ongoing web-exclusive series where Barbie chats directly with her audiences about everything that is going on in her life. In her vlogs, Barbie takes on fun YouTube challenges, shares DIY activities and speaks openly about topics on her mind, like feeling blue sometimes or realizing that girls are in the habit of apologizing too much.

    WATCH ON YOUTUBE
  • YOUTUBE

    Barbie on Youtube

    Visit the official Barbie YouTube Channel where you and your little one can check out the newest videos, products, movies and more!

    WATCH NOW
  • DOCUMENTARY

    Tiny Shoulders: Rethinking Barbie

    Explore the journey of Barbie over the past six decades in this new Hulu documentary. You will get an insider's look at how Mattel evolved the doll, in step with the modern feminist movement.

    Written and directed by Andrea Nevins.
    Produced by Cristan Crocker.

    WATCH ON HULU
  • MOBILE APP

    Barbie Fashion Closet App

    Barbie and her friends need your help to find the perfect styles as they make their dreams come true

    DOWNLOAD
  • DOCUMENTARY

    The Toys That Made Us

    See how Mattel co-founder Ruth Handler broke new ground when she introduced Barbie to the world in a male dominated toy industry in 1959. Inventing one of the most influential toys in modern history

    Created by Brian Volk-Weiss.
    Directed by Tom Stern.

    WATCH ON NETFLIX
  • MOBILE APP

    Barbie Dreamhouse Adventures App

    Create your very own Barbie Dreamhouse experience! Design rooms, dress Barbie and her friends, and do a bunch of fun activities!

    DOWNLOAD
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ENTERTAINMENT

PARENT RESOURCES

  • our mission

    The Dream Gap Project

    Starting at age 5, many girls begin to develop limiting self-beliefs. They stop believing their gender can do or be anything. This is the Dream Gap, and this is the year Barbie begins working to close it.

    LEARN MORE
  • learning through dreamtopia

    Learning Through Dreamtopia

    Each Dreamtopia episode features carefully selected social and emotional lessons. This guide provides step-by-step activities to do with your child, to make the mostout of your viewing experience.

    LEARN MORE
  • vlogger sorry reflex

    Sorry Reflex | Barbie Vlog | Episode 61

    In her vlog, Barbie talks about the "sorry reflex" -the habit girls have of apologizing when they don't have anything to be sorry about.

    WATCH ON YOUTUBE

PARENT RESOURCES

NEWS

  • ibtihaj muhammad

    Ibtihaj Muhammad Doll

    Fencing champion and Barbie Shero, Ibtihaj Muhammad, inspires girls to pursue their dreams and embrace what makes them unique

    SHOP NOW
  • coty tynker

    Barbie + Tynker

    Barbie has always helped girls imagine they can be anything. And now, we're giving them the tools they need to turn what they play out in their imaginary world into real-world skills.

    LEARN MORE
  • role models

    Barbie Celebrates Role Models

    Barbie is committed to shining a light onempowering role models past and present in an effort to inspire more girls

    LEARN MORE

NEWS