From astronaut to zoologist, there isn't a plastic ceiling Barbie hasn't broken. Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl.

  • Biggest Celebration of Role Models

    In celebration of our 60th anniversary and International Women's Day, we proudly honor #MoreRoleModels than ever from around the globe in an effort to inspire more girls.

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  • Biggest Celebration of Role Models

    In celebration of our 60th anniversary and International Women's Day, we proudly honor #MoreRoleModels than ever from around the globe in an effort to inspire more girls.

    LEARN MORE

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VIDEO

60 years in 60 seconds

Barbie was created to show girls they could be anything.
This is her story, 60 years in 60 seconds.

COUNTDOWN

Countdown to 60

Join us for the countdown to the Barbie 60th Anniversary! See some of her biggest moments from the past six decades.

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Our History

Founded by Ruth Handler — businesswoman, mom, and pioneer of her time — Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.

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