From astronaut to zoologist, there isn't a plastic ceiling Barbie hasn't broken. Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl.
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The Last Generation of Firsts
Barbie has been celebrating female role models and Inspiring Girls Since 1959. But she isn't done yet. There are glass ceilings left to be shattered. And Barbie believes this generation of young women will be the ones to shatter them - that today's girls will be The Last Generation of Firsts.
To celebrate #Barbie60, we're looking to the future. Claim your first with the all-new Barbie filter, and let's break some plastic ceilings!
CHECK OUT THE FILTER -
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The Last Generation of Firsts
Barbie has been celebrating female role models and Inspiring Girls Since 1959. But she isn't done yet. There are glass ceilings left to be shattered. And Barbie believes this generation of young women will be the ones to shatter - that today's girls will be The Last Generation of Firsts.
To celebrate #Barbie60, we're looking to the future. Claim your first with the all-new Barbie filter, and let's break some plastic ceilings!
CHECK OUT THE FILTER
Join the Celebration
Find ways to celebrate in your area.
Join the Barbie mailing list to get the latest Barbie news and event updates
More Ways to Celebrate
ROLE MODELS
Biggest Celebration of Role Models
In celebration of our 60th anniversary and International Women's Day, we proudly honor #MoreRoleModels than ever from around the globe in an effort to inspire more girls.
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VIDEO
60 years in 60 seconds
Barbie was created to show girls they could be anything.
This is her story, 60 years in 60 seconds.
AND THE WINNER IS...
NOT MY ARMS CHALLENGE!
Thank you for voting! Tune in July 26th to watch the winning video on the official Barbie YouTube channel!
SHOP BARBIE AT TARGET
Shop 60th Anniversary Dolls
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Barbie Astronaut Doll 60th Anniversary Career Doll -
Barbie Firefighter Doll 60th Anniversary Career Doll -
Barbie News Anchor Doll 60th Anniversary Career Doll -
Barbie Pilot Doll 60th Anniversary Career Doll
More Ways to Shop
Our History
Founded by Ruth Handler — businesswoman, mom, and pioneer of her time — Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.
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