From astronaut to zoologist, there isn't a glass ceiling Barbie hasn't broken. Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl.

The Last Generation of Firsts

Barbie has been celebrating female role models and Inspiring Girls Since 1959. But she isn't done yet. There are glass ceilings left to be shattered. And Barbie believes this generation of young women will be the ones to shatter them - that today's girls will be The Last Generation of Firsts.

To celebrate #Barbie60, we're looking to the future. Claim your first with the all-new Barbie filter, and let's break some plastic ceilings!
CHECK OUT THE FILTER
The Last Generation of Firsts

Barbie has been celebrating female role models and Inspiring Girls Since 1959. But she isn't done yet. There are glass ceilings left to be shattered. And Barbie believes this generation of young women will be the ones to shatter - that today's girls will be The Last Generation of Firsts.

To celebrate #Barbie60, we're looking to the future. Claim your first with the all-new Barbie filter, and let's break some plastic ceilings!
CHECK OUT THE FILTER

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More Ways to Celebrate

ROLE MODELS

Biggest Celebration of Role Models

In celebration of our 60th anniversary and International Women's Day, we proudly honor #MoreRoleModels than ever from around the globe in an effort to inspire more girls.

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VIDEO

60 years in 60 seconds

Barbie was created to show girls they could be anything.
This is her story, 60 years in 60 seconds.

VIDEO

AND THE WINNER IS...
FILM DIRECTOR!

Thank you for voting!

The Film Director career doll will be sold exclusively at Target.
Available March 2020.

SHOP BARBIE AT TARGET

Shop 60^th Anniversary Dolls

Barbie^® 60^th Anniversary Doll

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Our History

Founded by Ruth Handler — businesswoman, mom, and pioneer of her time — Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.