From astronaut to zoologist, there isn't a glass ceiling Barbie hasn't broken. Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl.

  • The Last Generation of Firsts

    Barbie has been celebrating female role models and Inspiring Girls Since 1959. But she isn't done yet. There are glass ceilings left to be shattered. And Barbie believes this generation of young women will be the ones to shatter them - that today's girls will be The Last Generation of Firsts.

    To celebrate #Barbie60, we're looking to the future. Claim your first with the all-new Barbie filter, and let's break some plastic ceilings!

    CHECK OUT THE FILTER
  • The Last Generation of Firsts

    Barbie has been celebrating female role models and Inspiring Girls Since 1959. But she isn't done yet. There are glass ceilings left to be shattered. And Barbie believes this generation of young women will be the ones to shatter - that today's girls will be The Last Generation of Firsts.

    To celebrate #Barbie60, we're looking to the future. Claim your first with the all-new Barbie filter, and let's break some plastic ceilings!

    CHECK OUT THE FILTER

Join the Celebration

Find ways to celebrate in your area.

List View
Map View

More Ways to Celebrate

ROLE MODELS

Biggest Celebration of Role Models

In celebration of our 60th anniversary and International Women's Day, we proudly honor #MoreRoleModels than ever from around the globe in an effort to inspire more girls.

LEARN MORE

VIDEO

60 years in 60 seconds

Barbie was created to show girls they could be anything.
This is her story, 60 years in 60 seconds.

More Ways to Shop

Our History

Founded by Ruth Handler — businesswoman, mom, and pioneer of her time — Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.

LEARN MORE