When a girl plays with barbie

She imagines every thing she can become

  • OUR PURPOSE

    TO INSPIRE THE LIMITLESS POTENTIAL IN EVERY GIRL

  • OUR INSPIRATION

    "My whole philosophy of Barbie was that, through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices."

    -RUTH HANDLER BARBIE CREATOR

Imagine the possibilities

See what happens when girls are free to imagine they can be anything.

CAREER

DOLLS

From astronaut to zoologist, Barbie has featured over 200 careers. Barbie career dolls and playsets help girls imagine all the things they can become- inspiring the next generation of role models.

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Designed to inspire young girls to explore their own limitless potential while learning about the incredible women who helped pave the way for them.

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SINCE 1959 BARBIE HAS BEEN PART OF CULTURAL CONVERSATION.

Check out the newest content inspired by Barbie.

  • Explore the journey of Barbie over the past six decades in this new Hulu documentary. You will get an insider's look at how Mattel evolved the doll, in step with the modern feminist movement.

    Written and directed by Andrea Nevins.
    Produced by Cristan Crocker.

    WATCH ON HULU

    (Subscription Required)

  • See how Mattel co-founder Ruth Handler broke new ground when she introduced Barbie to the world in a male dominated toy industry in 1959. Inventing one of the most influential toys in modern history.

    Created by Brian Volk-Weiss.
    Directed by Tom Stern

    WATCH ON NETFLIX

    (Subscription Required)