Research shows that starting at age five, many girls begin to develop self-limiting beliefs and think they're not as smart and capable as boys. They stop believing their gender can be anything. This issue is called the Dream Gap, and to help close it, Barbie launched the Dream Gap Project in 2018 - an ongoing global initiative that gives girls the resources and support they need to continue believing in themselves.

Early indicators suggest that for Black girls, the impact is even larger and this self-perception at a young age can be detrimental. Therefore, in 2020, we announced our commitment to dedicate additional resources to better understand how to help Black girls close the Dream Gap.

This year, we are continuing to examine how all BIPOC girls - who face challenges beyond gender stereotypes - are affected differently by the Dream Gap. We are identifying actionable solutions and establishing partnerships with charities who are working every day to help remove barriers for these girls.


Barbie established a fund through the Barbie Dream Gap Project with $250,000 in March 2019 to help close the Dream Gap. Since then, Barbie has funded $250,000 every year which has been granted to charities who are directly working with girls and enabling them to reach their full potential.


  • About:

    Black Girls Code is a non-profit organization dedicated to introducing Black girls ages 7-17 to computer programming and technology.

    Donation Impact:

    Sponsor of two virtual coding events to teach girls how to refine their coding skills and learn about new career opportunities with a Barbie careers curriculum.

  • About:

    Latinitas empowers all girls to innovate using media and technology with a vision to create courageous leaders.

    Donation Impact:

    Provide girls ages of 9 and 14 with the opportunity to explore STEM and digital media activities around health and wellness; design thinking; advocacy and entrepreneurialism; filming, audio and visual editing, and production; and coding and game development.

    Join us as we work to #ClosetheDreamGap

  • About:

    Girls Leadership teaches girls to exercise the power of their voice through programs grounded in social emotional learning.

    Donation Impact:

    Fund a girl-led qualitative research program to teach high school girls how to create a research instrument and gain insights on how diverse representation and self-perception with 145 girls in grades K-2.

    Fund collaboration with an elementary school to co-design curriculum, programs, and activities with the girls that center their needs and address implicit bias, internalized racial and gender bias, and inequities in representation in the classroom.

    Join us as we work to #ClosetheDreamGap

  • About:

    Girls Makes Beats empowers girls ages 5-17 to further their careers as music producers, DJs, and audio engineers by providing courses on industry leading hardware and software.

    Donation Impact:

    Provide girls between the ages of 5 and 17 from black and brown communities in low-income households with 10 hours of music production training, continued access to our industry led masterclasses, performance showcase and closeout ceremony.

    Sign up for the webinar with Ester Dean.



  • She's the first


    She's the First teams up with local organizations to make sure girls are educated, respected, and heard.

    Donation Impact:

    Provided direct school access for girls aged 5-11 for a year through technology and local support.

  • She should run


    She Should Run is working to dramatically increase the number of women considering a run for public office.

    Donation Impact:

    Supported the revamp of the organization's Help Her Lead online curriculum.

  • Step up Inspiring women to inspire girls


    Step Up emboldens teen girls to become confident, college-bound, and career-focused and ready to join the next generation of professional women.

    Donation Impact:

    Sponsored multi-generational Mentorship Conferences in 4 major U.S. cities (LA, Chicago,NY,Dallas) impacting 200+ girls ages 5-12.



    The home of grassroots activism for civil rights and social justice. The NAACP's vision is to ensure a society in which all individuals have equal rights and there is no racial hatred or racial discrimination.

    Donation Impact:

    Supported NAACP Youth Programs to specifically help young leaders to strengthen their advocacy skills and celebrate their talents all while tackling issues important to them.


Since launching the Dream Gap Project, Barbie has continued working to close the dream gap by using our platform and resources to champion change and show girls they can be anything.

  • Conducting Research

    We're working with NYU to further conduct research on the Dream Gap, specifically in the realm of girls and leadership behavior.

    We have also partnered with UCLA's Center for Scholars and Storytellers to develop a school curriculum, accessible virtually, that helps to promote key behaviors that could help to close the Dream Gap. Early testing results from students who've taken the curriculum showed girls had increased confidence in their own competence. Access the curriculum here.

  • Highlighting Role Models

    We remain dedicated to using our global platform to honor real-life role models and amplify their stories to inspire girls. We'll feature at least 10 role models each year, because imagining she can be anything is just the beginning. Actually,seeing that she can makes all the difference.

    Over the past year, more than half of the role models we've honored have been Black and moving forward, we pledge that more than 50% of our future role models will be Black, indigenous or women of color.

  • Creating Inspiring Content

    Impactful content is one of the most powerful ways to reach girls and inspire them to believe! We'll continue to tell stories that address the issues they face in unique, approachable, and meaningful ways.

    Moving forward, we will introduce a prominent Black lead in content and publishing, and we'll continue to leverage the platform of Barbie the character who, as a role model, can tackle important and nuanced conversations around race and racism, and other important topics that are relevant to girls.

    WATCH NOW creating inspiring content - watch on youtubeExternal website. Opens In New Window
  • Encouraging Purposeful Play

    From our Career Dolls to the Inspiring Women series, Barbie products encourage imagination, expression, and discovery through play. Girls can explore all their dreams as they learn that anything is possible!



gofundme Logo

Barbie partnered with GoFundMe to launch the Dream Gap Project campaign, where funds raised will continue to go towards leveling the playing field for girls by providing tools, resources, and support to organizations on the ground working to change the lives of girls around the world.

DONATE NOW Donate fund nowExternal website. Opens In New Window


Together, we can help girls transcend the Dream Gap. Here are more great ways to support the girls in your life:

  • Show Them Positive Role Models

    Introduce girls to stories about women of all ages and all walks of life. As a result, they'll begin to see more opportunities for themselves.

  • Challenge Gender Stereotypes

    Limit their exposure to media that reinforces negative stereotypes. Instead, share content that challenges those stereotypes.

  • See More Tips

  • Nurture Social and Emotional Learning

    Discuss topics like overcoming challenges, collaborating with others, dealing with negative emotions, and believing in yourself.

  • Do Confidence-Building Activities

    When it comes to success, confidence matters just as much as competence.

  • Stimulate Their Imaginations

    Encourage discovery through open-ended, unstructured play that fosters creativity and innovation.

  • Support Their Dreams

    Actively encourage the girls in your life to pursue their dreams. Show and tell girls that they can do anything!