Barbie established the Dream Gap Project Fund with $250,000 in March 2019 to start the work of removing barriers that prevent girls from reaching their limitless potential.
In October 2019, Barbie distributed the Dream Gap Project Fund of $250,000 to three charities: Step Up, She Should Run and She’s the First. These like-minded organizations are on the ground and have been working every day to remove barriers that prevent girls from reaching their limitless potential. Together, we have helped close the Dream Gap for more than 7,000 girls around the world. We know we can’t do it alone, and more importantly, we know we’re not done yet.
We're working with NYU and UCLA's Center for Scholars and Storytellers to research the Dream Gap and develop a school curriculum that addresses it. Globally, we're researching issues that prevent girls around the world from reaching their potential.
We'll feature at least 10 female role models each year, because imagining she can be anything is just the beginning. Actually seeing that she can makes all the difference.LEARN MORE
Impactful content is one of the most powerful ways to reach girls and inspire them to believe! We'll continue to tell stories that address the issues they face in unique, approachable, and meaningful ways.WATCH NOW
From our Career Dolls to the Inspiring Women series, Barbie products encourage imagination, expression, and discovery through play. Girls can explore all their dreams as they learn that anything is possible!SEE PRODUCTS
Introduce girls to stories about women of all ages and all walks of life. As a result, they'll begin to see more opportunities for themselves.
Limit their exposure to media that reinforces negative stereotypes. Instead, share content that challenges those stereotypes.
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Discuss topics like overcoming challenges, collaborating with others, dealing with negative emotions, and believing in yourself.
When it comes to success, confidence matters just as much as competence.
Encourage discovery through open-ended, unstructured play that fosters creativity and innovation.
Actively encourage the girls in your life to pursue their dreams. Show and tell girls that they can do anything!