Barbie is committed to shining a light on empowering role models past and present in an effort to inspire more girls

Barbie inspires the limitless potential in girls by showing them "You Can Be Anything"

Barbie is committed to shining a light on empowering
role models past and present in an effort to inspire more girls.

Join the conversation. Share your role model using #MoreRoleModels.

IMAGINING SHE CAN BE ANYTHING IS JUST THE BEGINNING.
ACTUALLY SEEING THAT SHE CAN MAKES ALL THE DIFFERENCE.

86% of moms surveyed are worried about the kind of role models their daughters are exposed to.* That's why Barbie continues to showcase examples of inspirational women. From Sheroes to Inspiring Women, meet our latest Barbie role models–all extraordinary women we've honored with a doll in their likeness.

#MoreRoleModels

  • SHARE

    Share a picture or story of who inspires you on social with #MoreRoleModels.

  • INSPIRE

    Inspire a girl in your life with dolls that will help her imagine all the things she can become.

  • FOLLOW

    Follow us on social for future role model updates throughout the year.

Designed to inspire young girls to explore their own limitless potential while learning about the incredible women who helped pave the way for them.

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  • SHERO DOLLS

    Since 2015, we’ve honored women who continue to break boundaries.

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  • CAREER DOLLS

    Inspire the next generation of role models with Barbie career dolls and playsets.

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  • ACTIVITY SHEETS

    Learn more about our Barbie role models with fun activity sheets for your little one.

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