• Barbie - Color Reveal
  • With so many exciting features, the Barbie® Dreamhouse™ gives kids limitless ways to play!

    SHOP NOW for Dreamhouse
  • Barbie has explored many different careers and now you can too! Go on a space mission or play soccer, just say “Alexa, Open Barbie” today!

    PLAY NOW with Alexa

SHOP BARBIE™

60th Anniversary

From astronaut to zoologist, there isn't a glass ceiling Barbie hasn't broken. Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl.

Learn More
60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut.
See her journey over the past six decades.

Learn More