'Tis the season...

For festive gifts for every Barbie fan!
SHOP NOW with the Holiday Gift Guide
With so many exciting features, the Barbie^® Dreamhouse™ gives kids limitless ways to play!
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Barbie has explored many different careers and now you can too! Go on a space mission or play soccer, just say “Alexa, Open Barbie” today!
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Biggest Celebration of Role Models

In celebration of our 60th anniversary and International Women's Day, we proudly honor #MoreRoleModels than ever from around the globe in an effort to inspire more girls.

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2019 Barbie Career of the Year – Judge!

Barbie is taking the stand as a judge to inspire girls to explore a career in the courtroom and imagine themselves protecting the rights of others.

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DOLLS

PLAYSETS

SIGNATURE

2019 Holiday Barbie Dolls

Three keepsake dolls that reflect the sparkle and jubilation of holiday festivities!

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From astronaut to zoologist, there isn't a glass ceiling Barbie hasn't broken. Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl.

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Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut.
See her journey over the past six decades.

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