• March 7, 2020

    An inspiring all-day event
    for girls of all ages


    Tickets are limited for this one-day
    event, so get yours today.

    Get Tickets for the You Can be Anything Festival
  • Barbie - Color Reveal
  • With so many exciting features, the Barbie® Dreamhouse™ gives kids limitless ways to play!

    SHOP NOW for Dreamhouse
  • Barbie has explored many different careers and now you can too! Go on a space mission or play soccer, just say “Alexa, Open Barbie” today!

    PLAY NOW with Alexa


60th Anniversary

From astronaut to zoologist, there isn't a glass ceiling Barbie hasn't broken. Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl.

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut.
See her journey over the past six decades.

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