Barbie Dolls and Playsets

  • Barbie Color Reveal Party Series

    Kids will enjoy unboxing and collecting this all-new series featuring bright, jewel-tone party fashion.

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  • Barbie Space Discovery

    Send imaginations soaring! Encourage kids to dream big and go anywhere—even into outer space.

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  • Mega Barbie Building Sets

    YOU CAN BUILD ANYTHING™ with Barbie + Mega Building Sets

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  • Barbie Music Producer

    This one’s a hit! Turn the volume up with Barbie Music Producer.

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Bubble Cut Barbie

A Barbie Signature Member Exclusive

Bubble Cut Barbie just turned 60 and to celebrate, we’re bringing her back just for our Signature members! This ultra-rare beauty is the third in our Silkstone Series and she stuns in vintage fashion that has never been reproduced.


New EXTRA Dolls

Oh My Wow ~ New EXTRA Dolls! 👀

Dial up self-expression and fashion fantasy play by showing anyone can be a trendsetter.



Barbie x Steampod

Dream It. Style It.

Limitless Looks, Powered by Barbie x Steampod Professional Flat Iron & Styler.

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.

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