Barbie Dolls and Playsets

  • The Doctor Is In
    Mattel Creations Exclusive

    This classic Barbie® reproduction doll from 1973 celebrates one of her most important careers, while honoring the dedication of first responders everywhere!

    Shop Now Learn More
  • ALL-NEW TRUCK TOUR

    LEARN MORE
  • TOKYO 2020 OFFICICAL LICENSED PRODUCT

    GO FOR THE GOLD!

  • MAKING A SPLASH FOR 50 YEARS

    SHOP NOW
  • ALL-NEW MUSICAL MOVIE!

    Kids can discover double the singing and double the fun in this all-new musical adventure with dolls from the movie!

    LEARN MORE
  • Barbie® is feeling summer with her own customized Stoney Clover Lane duffle bag!

    SHOP NOW

2021 Holiday Barbie® Dolls

PEACE. JOY. AUGUST!

2021 Holiday Barbie® Dolls bring the glamour and elegance of the season home to you and your loved ones!

SHOP NOW

#MixUpTheToyBox

Barbie Invites You to #MixUpTheToybox

Create a toybox with diverse dolls featuring a range of skin tones, body types, and varying disabilities to help kids understand and celebrate the importance of representation.

SHOP NOW

 

60th Anniversary

Celebrate Malibu Barbie 50th Anniversary with this groovy new collection.

Shop Now
60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.

Learn More