Barbie Dolls and Playsets

  • Barbie Color Reveal Party Series

    Kids will enjoy unboxing and collecting this all-new series featuring bright, jewel-tone party fashion.

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  • Barbie Space Discovery

    Send imaginations soaring! Encourage kids to dream big and go anywhere—even into outer space.

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  • Mega Barbie Building Sets

    YOU CAN BUILD ANYTHING™ with Barbie + Mega Building Sets

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  • Celebrate Hispanic Heritage Month

    Join the celebration! We’re paying tribute to the histories, cultures, and contributions of Hispanic and Latino communities.

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  • Barbie Music Producer

    This one’s a hit! Turn the volume up with Barbie Music Producer.

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#MixUpTheToyBox

Barbie Invites You to #MixUpTheToybox

Create a toybox with diverse dolls featuring a range of skin tones, body types, and varying disabilities to help kids understand and celebrate the importance of representation.

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#MixUpTheToyBox

Oh My Wow ~ New EXTRA Dolls! 👀

Dial up self-expression and fashion fantasy play by showing anyone can be a trendsetter.

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Barbie Extra styled by DEAR GIANA

LIVE YOUR DREAM LIFE -
BARBIE EXTRA STYLE!

These bold, playful pieces are inspired by the Barbie EXTRA dolls & embody everything fun!

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.

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