Barbie Dolls and Playsets

  • Barbie2020 Campaign Team - Career of the Year

    Barbie is hitting the campaign trail to
    inspire the next generation of leaders.

    Meet the Team
  • A NEW BARBIE® SHERO

    Shop Now for Barbie BMR 1959 Learn More about Barbie BMR 1959
  • Barbie You can Be An Athlete

    Shop Now

Barbie: Princess Adventure
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Countdown to Barbie: Princess Adventure Netflix Premiere!

Play out your own sing-a-long story with the new Barbie Princess Adventure collection!

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Barbie Fashionista Dolls

Barbie Fashionista Dolls.

Barbie has continued to evolve over the years to better reflect the world girls see today, adding more diversity for endless storytelling possibilities.

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Barbie(tm) X ROXY GIRL

Barbie® and Roxy Girl, two ultimate girl power brands join forces in time for some fun in the sun.

Shop Now for Barbie(tm) X ROXY GIRL
60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut.
See her journey over the past six decades.

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