Barbie Dolls and Playsets

  • Barbie Color Reveal

    Your kids will enjoy unboxing and collecting this all-new series featuring graphic prints and bright neon colors.

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  • Barbie Chelsea

    Parents & kids can travel to the jungle for Chelsea’s birthday, spend a day at the carnival, or role-play different careers.

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  • HAPPY 60TH, HANDSOME!

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  • 60 Years of Ken

    This year, Ken celebrates his 60th Anniversary. You and your kids can check out some of his most fashionable looks.

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Preview The Lost Birthday trailer

New Special Coming to Netflix!

Preview the Barbie & Chelsea The Lost Birthday trailer and checkout the dolls from the movie.

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The Barbie You Can Be Anything Series

Star Wars™ x Barbie®

Add these Star Wars™ X Barbie® high-end fashion dolls to your collection now!

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60th Anniversary

For spring 2021, Barbie™ & Roxy Girl, two ultimate girl power brands, join forces in a playful collection just in time for some fun in the sun.

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.

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