Barbie Dolls and Playsets

  • Barbie Color Reveal Party Series

    Kids will enjoy unboxing and collecting this all-new series featuring bright, jewel-tone party fashion.

    Shop Now
  • Barbie Space Discovery

    Send imaginations soaring! Encourage kids to dream big and go anywhere—even into outer space.

    Shop Now
  • Mega Barbie Building Sets

    YOU CAN BUILD ANYTHING™ with Barbie + Mega Building Sets

    Shop Now
  • Celebrate Hispanic Heritage Month

    Join the celebration! We’re paying tribute to the histories, cultures, and contributions of Hispanic and Latino communities.

    Shop Now
  • Barbie Music Producer

    This one’s a hit! Turn the volume up with Barbie Music Producer.

    Shop Now

King Ocean Ken Merman

A Barbie Signature Member Exclusive

The King Ocean Ken Merman won your votes in last year’s Doll Design Showdown. Now it’s your chance to pre-order this majestic ruler for just one week.



Oh My Wow ~ New EXTRA Dolls! 👀

Dial up self-expression and fashion fantasy play by showing anyone can be a trendsetter.



Barbie Extra styled by DEAR GIANA


These bold, playful pieces are inspired by the Barbie EXTRA dolls & embody everything fun!

Shop Now
60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.

Learn More