Barbie Dolls and Playsets

  • Barbie Chelsea The Lost Birthday

    Explore the jungle with Barbie, Chelsea & the rest of the Roberts family in their latest adventure!

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  • Barbie Color Reveal

    Your kids will enjoy unboxing and collecting this all-new series featuring graphic prints and bright neon colors.

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  • HAPPY 60TH, HANDSOME!

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Fashion Fun For Everyone

See What’s Trending!

Encourage kids to express their own style with so many unique fashion looks!

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The Barbie You Can Be Anything Series

Star Wars™ x Barbie®

Add these Star Wars™ X Barbie® high-end fashion dolls to your collection now!

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60th Anniversary

For spring 2021, Barbie™ & Roxy Girl, two ultimate girl power brands, join forces in a playful collection just in time for some fun in the sun.

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.

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