Barbie Dolls and Playsets

  • Holiday Gift Guide 2020

    Celebrate the season in style! Shop the latest dolls and accessories for this holiday.

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  • Happy Holidays

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  • Something Extra is Here...

    Find out more about this new fashion doll line that offers endless styling and storytelling fun.

    Reveal Now

    Unwrap the best toy deals of the year on this season's most trending holiday gifts.

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Take the #MixUpTheToybox Challenge

Barbie Invites you to #MixUpTheToybox

This holiday season, help children understand and appreciate diversity by adding diverse dolls to their toybox.


Barbie Fashionista Dolls

Barbie® Celebrates Mermaids and Merpets!

With fun unpackaging surprises, Barbie® Color Reveal™ deliver all kinds of delight -- kids will love diving into the mermaid series!

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60th Anniversary

Careers Dolls of the Season

Girls can explore the possibilities with role-play fun! Spark young imaginations with Barbie® career dolls and playsets.

60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut.
See her journey over the past six decades.

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