Barbie 2020 - Meet the Campaign Team - Career of the year

Introducing Barbie Career of the Year. Meet the campaign team – Campaign Fundraiser, Campaign Manager, Candidate and Voter!

Big Dreams - Bright Future

Their roles are diverse. But when they come together, their impact is monumental! Shop the Campaign Team collection to inspire future leaders through play.

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BARBIE + SHE SHOULD RUN

Barbie has teamed up with She Should Run to encourage girls to use their voices to advocate for what matters to them while equipping them with tools to help them get involved and effect change.

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How to BUILD POLITICAL AMBITION IN YOUNG GIRLS

TALK

Intentionally host conversations about why it’s important to lead and how to develop her leadership skills. Introduce her to women in political leadership and point out similarities between her and the leaders she admires.

ROLE PLAY

Expose the girl in your life to activities that relate to political leadership. She can join you in fundraising or volunteer efforts. You can role-play how to give a speech. These practices help girls overcome their fears regarding leadership.

GUIDE

Having regular positive interactions with a young girl automatically make you her role model. Use your position to positively reinforce her willingness to take risks and pursue goals. Set an example by sharing stories of how you have embraced leadership in your life.

With the HELP HER LEAD curriculum, powered by Barbie, She Should Run provides adults with resources to start a conversation about leadership with a girl in their life.

With the HELP HER LEAD curriculum, powered by Barbie, She Should Run provides adults with resources to star a conversation about leadership with a girl in their life.

Printable Fun For Kids

Download activity sheets to spark a conversation with your future leader.

Campaigning Through the Decades

With seven candidacies since 1992, Barbie is no stranger to the campaign trail. Scroll to see her journey through the decades.

Meet The Leaders of Tomorrow

Learn how Barbie encourages girls to pursue their dreams to make meaningful changes in the world.

  • WHAT MAKES A GOOD LEADER?
  • YOU CAN BE A LEADER
  • HOW TO GET INVOLVED