Barbie ® Signature

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    Sign up for a Barbie ® Signature account to receive 20% off your first order and full blog access.

  • Gold

    Pay an annual $19.95 fee, receive $20 quarterly rewards and more!

  • Platinum

    Pay an annual $34.95 fee, receive $30 quarterly rewards, free shipping & more!

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Shop Now for Elton John Barbie Doll Learn More about Elton John Barbie Doll


Shop Now Shop HBC Stripes Barbie

Marvel Black Widow

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Shop Now for Mattel 75th Anniversary
Shop Now for Wonder Woman 1984 Gift Set Learn More about Wonder Woman 1984 Gift Set

BMR1959 by Barbie

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The second set of dolls inspired by the films’ original concept art have been reimagined through a distinctive Barbie™ high-fashion filter!

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40th Anniversary First Black Barbie® doll

Barbie® Signature celebrates the first black fashion doll to be hailed as Barbie®!

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