Barbie® doll goes red for women everywhere, and so can you! The American Heart Association will receive $100, 000 from Mattel in support of its Go Red For Women movement. The nationwide Go Red For Women campaign spreads awareness of the fight against heart disease, the #1 killer of women in America, and celebrates the passion and power of women to make better choices for happy, healthy hearts. Because of this movement, the color red and the red dress have come to symbolize the ability all women have to improve their hearts and live stronger, longer lives. Designed by Robert Best, Go Red For Women Barbie® doll shows solidarity and support for this vibrant movement in an appropriately red dress, inviting women of all ages and walks of life to Go Red — in style!