See the Winning Prototype for the 2019 Barbie® Signature Doll Design Showdown!

By Allen Voivod

Barbie® fans have spoken! The votes have been tallied, and we're ready to declare a winner in the first-ever Barbie® Signature Doll Design Showdown. Two prototypes competed for the honor, but only one could win it all. Are you ready for the big reveal?

Flight of Fashion™


What happens next? The Barbie® Signature team will get to work finalizing all the design specifications for the doll and its packaging, and prepare it for a four-week pre-order period to be annouced during early spring of 2020.

Please note: Only Barbie® Signature Platinum and Gold Status members will be able to purchase the final doll. (Not a member yet? Learn more and join now!)

Want more details? Read the sections below titled What Is the Doll Design Showdown? and How to Vote for in the Doll Design Showdown for more details, then vote today! And keep an eye on your email to see which designs move on to the prototype phase. (Make sure you're getting our emails by checking your email preferences. If you haven't signed up for our emails yet, just click here to get our email newsletter.)

What Is the Doll Design Showdown?

Barbie® Signature will manufacture and offer the Doll Design Showdown winning doll, chosen from pre-selected designs and prototypes by Barbie® fans. Anyone can participate, but we will only offer this doll for sale to Barbie® Signature Platinum and Gold Status members.

We will conduct two polls, each lasting two weeks, in which anyone may vote for their preference of the offered choices. You may vote only once per poll. Be sure to vote before each poll closes! (Learn more about the designer, Angel Kent.)

When the final round of voting has concluded, the winning choices will be used to finalize the design specifications for the doll and its packaging, to prepare it for manufacturing. Placing your votes is NOT a commitment to purchase the resulting doll, and voting in the polls is not required to purchase the resulting doll (but you must be a Barbie® Signature Platinum or Gold Status member to purchase the doll).

In the early spring of 2020, we will offer the winning Doll Design Showdown doll to Barbie® Signature Platinum and Gold Status members. (By then, we’ll have actual product sample images for you, so you’ll see the final doll that you’ll be ordering. Orders will be taken for approximately four weeks, and we will produce enough quantities to match the number of orders we receive – every Platinum and Gold Status members will have the opportunity to order and receive one. This means the item is made-to-order; made-to-order items may not reach you for approximately one (1) year after placing your order. Further details will be available when the doll is offered.

Additionally, a minimum of 1,500 pre-orders are required for the winning doll to go into production. If the minimum pre-order threshold is not met, the doll will not go into production, and all pre-orders will be refunded.

How to Vote in the Doll Design Showdown

  1. Review the calendar above to see when voting opens and closes for the two phases.
  2. Membership is not required to vote. Simply click the “Vote Now” link above to be taken to the survey.
  3. On the survey page, read the instructions, then place your vote. NOTE: You can only vote once per phase, and once cast, your vote cannot be changed – so consider carefully before placing your vote!
  4. Check in at Barbie® Signature a few weeks after the polling phases end to see how the voting turned out, and don’t miss your chance to be a part of a new Barbie® creation!

Please note: The dolls, fashions, and accessories depicted in the above images are design concepts. Final production design, colors, and textures may vary.