60 Years of Ken

BARBIE® IS GETTING HER NEXT BIG MAKEOVER.

60 Years of Ken

INTRODUCING THE FIRST
BARBIE DOLL COLLECTION

MADE FROM
90% RECYCLED
OCEAN-BOUND PLASTIC*

*Plastic parts made from 90% plastic sourced within 50km of waterways in areas lacking formal waste collection systems. Doll head, shoes, tablet and beach lantern accessory excluded.

BARBIE IS PROUD TO PARTNER WITH 4OCEAN TO HELP PROTECT OUR OCEANS.

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Ocean Plastic 101

HOW CAN WE HELP?

Learn what objects can be recycled and recycle them in the appropriate locations.

Support organizations who are working to clean up the ocean.

Swap single-use plastics for reusable products, such as plastic bags, straws, food containers, bottles, etc.

Join or organize a clean-up in your neighborhood.

BARBIE X 4OCEAN BRACELET

Made from 100% recycled materials, each sale will fund the removal of one pound of trash from oceans, rivers, and coastlines.

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OUR COMMITMENT TO THE ENVIRONMENT

Barbie knows we need to do more today to provide a world of possibilities and better future for the next generation. We’re working towards Mattel’s goal of 100% recycled, recyclable or bio-based plastic materials in both products and packaging by 2030. We’ll be leveraging the Barbie platform across these actions:

ADDITIONAL RESOURCES

Sustainability resources to share with your kids.

Barbie shares ways we can all protect the planet.

How to reuse Barbie fashion packaging and accessory packs.

Fun DIY upcycle ideas for the Barbie Color Reveal tube.

LEARNING ABOUT RECYCLING

Teach your kids about recycling with these easy tips.

DOWNLOADABLE RESOURCE

To learn more about the problems facing our planet and ways you and your family can help, download this PDF.

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Mattel Playblack

Designed to recover and reuse valuable materials found in Mattel toys like Barbie for future Mattel products.

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