Barbie Dolls and Playsets

MATTEL'S 75th ANNIVERSARY!

Shop Now for Mattel 75th Anniversary

Big Dreams,
Bright Future

Barbie is hitting the campaign trail to
inspire the next generation of leaders.

Meet The Team

Marvel Black Widow

Shop Now for Marvel Black Widow

The second set of dolls inspired by the films’ original concept art have been reimagined through a distinctive Barbie™ high-fashion filter!

SHOP NOW