• Barbie - Color Reveal
  • With so many exciting features, the Barbie® Dreamhouse™ gives kids limitless ways to play!

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  • Barbie has explored many different careers and now you can too! Go on a space mission or play soccer, just say “Alexa, Open Barbie” today!

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60th Anniversary

From astronaut to zoologist, there isn't a glass ceiling Barbie hasn't broken. Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl.

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut.
See her journey over the past six decades.

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