Barbie Dolls and Playsets

  • Encourage kids to express their own style with so many unique fashion looks!

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  • The Barbie® Pink Collection™

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Take the #MixUpTheToybox Challenge

Barbie Believes in the Power of Representation

Learn about our commitment to the Black community & action we are taking to increase representation.


Barbie® EXTRA is Here!

JUST RELEASED – Barbie® EXTRA is Here!

Kids can meet new trend-setting friends that are oh-so EXTRA rocking bold fashions and accessorized to the nines.



60th Anniversary

Deliver the ultimate unboxing experience with Barbie® Color Reveal™ Slumber Party!

60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.

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