Biggest Celebration of Role Models
In celebration of our 60th anniversary and International Women's Day, we proudly honor #MoreRoleModels than ever from around the globe in an effort to inspire more girls.
Introducing the Dream Gap Project Fund.
To continue the brand’s ongoing global initiative to #CloseTheDreamGap, Barbie donated $1 from every doll sold* in the U.S. during our 60th celebration to the Barbie Dream Gap Project Fund.*
*For every Barbie doll purchased in the U.S. between 3/6/19 and 3/11/19, Mattel donated $1.00 to the Barbie Dream Gap Project Fund (part of the Mattel Children’s Foundation) – up to a maximum total donation of $250,000. Offer was void in AL, AR, CT, HI, IL, MA, MS, NH, NJ, NY, SC and UT. No portion of the purchase was tax deductible.
Founded by Ruth Handler — businesswoman, mom, and pioneer of her time — Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.LEARN MORE