To Inspire the Limitless Potential in Every Girl
Since 1959, Barbie has been inspiring girls to be anything. From princess to president, astronaut to zoologist, there isn’t a plastic ceiling Barbie hasn’t broken.
Introducing the Dream Gap Project Fund.
To continue the brand's ongoing global initiative to close the Dream Gap, Barbie will donate $1 from every doll sold in the United States to the Barbie Dream Gap Project Fund*.
*For every Barbie doll purchased in the U.S. between 3/6/19 and 3/11/19, Mattel will donate $1 to the Barbie Dream Gap Project Fund (part of the Mattel Children’s Foundation) – up to a maximum total donation of $250,000. Offer is void in AL, AR, CT, HI, IL, MA, MS, NH, NJ, NY, SC and UT. No portion of the purchase is tax deductible.
Founded by Ruth Handler — businesswoman, mom, and pioneer of her time — Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.LEARN MORE