Barbie Dolls and Playsets

Barbie: Princess Adventure

BIG DREAMS, BRIGHT FUTURE.

Barbie is hitting the campaign trail to inspire the next generation of leaders.

MEET THE TEAM

Barbie Fashionista Dolls

Barbie® Celebrates Mermaids and Merpets!

With fun unpackaging surprises, Barbie® Color Reveal™ deliver all kinds of delight -- kids will love diving into the mermaid series!

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60th Anniversary

WHERE BEAUTY
KNOWS NO BOUNDS

Celebrate Endless Possibilities
this Season with PÜR X BARBIE™

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut.
See her journey over the past six decades.

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