Barbie Dolls and Playsets

  • Inspire the next generation of frontline and healthcare heroes with Barbie Medical Career dolls and playsets.

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  • BARBIE TRIBUTE COLLECTION™
    CELEBRATES A BELOVED ICON

    For the 70th anniversary of I Love Lucy, we’re honoring the legendary, Lucille Ball with an iconic doll.

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  • The Doctor Is In
    Mattel Creations Exclusive

    This classic Barbie® reproduction doll from 1973 celebrates one of her most important careers, while honoring the dedication of first responders everywhere!

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  • ALL-NEW TRUCK TOUR

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  • TOKYO 2020 OFFICICAL LICENSED PRODUCT

    GO FOR THE GOLD!

  • MAKING A SPLASH FOR 50 YEARS

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2021 Holiday Barbie® Dolls

PEACE. JOY. AUGUST!

2021 Holiday Barbie® Dolls bring the glamour and elegance of the season home to you and your loved ones!

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#MixUpTheToyBox

Barbie Invites You to #MixUpTheToybox

Create a toybox with diverse dolls featuring a range of skin tones, body types, and varying disabilities to help kids understand and celebrate the importance of representation.

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60th Anniversary

Celebrate Malibu Barbie 50th Anniversary with this groovy new collection.

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.

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