Barbie Dolls and Playsets

  • NEW HOUSE NEW DREAMS

    The most stylish & customizable DreamHouse yet! With new state-of-the art features, kids will be inspired for endless play.

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  • OLYMPIC FAVORITE

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  • YOUR VOTES, YOUR DOLL

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  • Barbie Chelsea The Lost Birthday

    Explore the jungle with Barbie, Chelsea & the rest of the Roberts family in their latest adventure!

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A Doll Can Help Change the World

A Doll Can Help Change the World

What if all it took to change the world was a little more empathy? Learn more about how Barbie can help your child develop this skill.

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The Barbie You Can Be Anything Series

Star Wars™ x Barbie®

Add these Star Wars™ X Barbie® high-end fashion dolls to your collection now!

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60th Anniversary

Create your Malibu Barbie® moment this summer!

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.

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