Barbie Dolls and Playsets

Barbie: Princess Adventure

BIG DREAMS, BRIGHT FUTURE.

Barbie is hitting the campaign trail to inspire the next generation of leaders.

MEET THE TEAM

Barbie Fashionista Dolls

Barbie Fashionista Dolls.

Barbie has continued to evolve over the years to better reflect the world girls see today, adding more diversity for endless storytelling possibilities.

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60th Anniversary

WHERE BEAUTY
KNOWS NO BOUNDS

Celebrate Endless Possibilities
this Season with PÜR X BARBIE™

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut.
See her journey over the past six decades.

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