Barbie Dolls and Playsets

  • CELEBRATE THE LUNAR NEW YEAR

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  • Barbie Signature Wonder Woman 1984

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  • Barbie x Forever 21

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Take the #MixUpTheToybox Challenge

Barbie Invites you to #MixUpTheToybox

This year help children understand and appreciate diversity by adding diverse dolls to their toybox.

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Barbie® EXTRA is Here!

JUST RELEASED – Barbie® EXTRA is Here!

Meet new trend-setting friends that are oh-so EXTRA rocking bold fashions and accessorized to the nines.

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60th Anniversary

Deliver the ultimate unboxing experience with Barbie® Color Reveal™ Slumber Party!

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut.
See her journey over the past six decades.

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