Barbie Dolls and Playsets

Barbie Dreamhouse Adventures

Now Streaming on Netflix!

Watch the new season of Dreamhouse Adventures. Enjoy sporty adventures & sister shenanigans!

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Barbie Fashionista Dolls

Barbie Fashionista Dolls.

Barbie has continued to evolve over the years to better reflect the world girls see today, adding more diversity for endless storytelling possibilities.

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Barbie Alex And Ani

Celebrate girl power with inspiring
NEW Barbie® styles.

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut.
See her journey over the past six decades.

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