Barbie Dolls and Playsets

  • ALL-NEW TRUCK TOUR

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  • TOKYO 2020 OFFICICAL LICENSED PRODUCT

    GO FOR THE GOLD!

  • MAKING A SPLASH FOR 50 YEARS

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  • ALL-NEW MUSICAL MOVIE!

    Kids can discover double the singing and double the fun in this all-new musical adventure with dolls from the movie!

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  • Barbie® is feeling summer with her own customized Stoney Clover Lane duffle bag!

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  • DAZZLING AND DYNAMIC

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  • BARBIE® IS GETTING
    HER NEXT BIG MAKEOVER.

    By 2030, we will use 100% recycled, recyclable, and bio-based plastics.

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2021 Holiday Barbie® Dolls

PEACE. JOY. JULY!

2021 Holiday Barbie® Dolls bring the glamour and elegance of the season home to you and your loved ones!

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#MixUpTheToyBox

Barbie Invites You to #MixUpTheToybox

Create a toybox with diverse dolls featuring a range of skin tones, body types, and varying disabilities to help kids understand and celebrate the importance of representation.

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60th Anniversary

Celebrate Malibu Barbie 50th Anniversary with this groovy new collection.

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.

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