From pop-up campers to recording studios, bring the magic of play to home!SHOP NOW for Fun Ways to Play Together
FUN ACTIVITIES FOR KIDS
Download coloring sheets, mazes, puzzles, and more!Learn More fun activities for kids
More Ways to Play
Create stories and adventures with these Barbies and accessories!LEARN MORE about more ways to play
Now Streaming on Netflix!
Watch the new season of Dreamhouse Adventures. Enjoy sporty adventures & sister shenanigans!
Barbie Fashionista Dolls.
Barbie has continued to evolve over the years to better reflect the world girls see today, adding more diversity for endless storytelling possibilities.
Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking
boundaries and sparking imaginations since her debut.
See her journey over the past six decades.