Barbie Dolls and Playsets

  • Celebrate Hispanic Heritage Month

    Join the celebration! We’re paying tribute to the histories, cultures, and contributions of Hispanic and Latino communities.

    Shop Now
  • Barbie Music Producer

    This one’s a hit! Turn the volume up with Barbie Music Producer.

    Shop Now
  • Now Streaming!

    Shop Now
  • YOU VOTED, WE LISTENED

    Shop Now Learn More
  • Inspire the next generation of frontline and healthcare heroes with Barbie Medical Career dolls and playsets.

    Shop Now

Barbie Crystal Amethyst

SHE’S A GEM

A Barbie Signature Member Exclusive
The first Crystal Fantasy Collection release looks stunning in purple and wears a real amethyst stone.

SHOP NOW

#MixUpTheToyBox

Barbie Invites You to #MixUpTheToybox

Create a toybox with diverse dolls featuring a range of skin tones, body types, and varying disabilities to help kids understand and celebrate the importance of representation.

SHOP NOW

 

60th Anniversary

Celebrate Malibu Barbie 50th Anniversary with this groovy new collection.

Shop Now
60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.

Learn More