Barbie Dolls and Playsets

  • Holiday Gift Guide 2020

    Celebrate the season in style! Shop the latest dolls and accessories for this holiday.

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  • Happy Holidays

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  • Something Extra is Here...

    Find out more about this new fashion doll line that offers endless styling and storytelling fun.

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  • DEALS WEEK IS HERE

    Unwrap the best toy deals of the year on this season's most trending holiday gifts.

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Take the #MixUpTheToybox Challenge

Barbie Invites you to #MixUpTheToybox

This holiday season, help children understand and appreciate diversity by adding diverse dolls to their toybox.

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Barbie Fashionista Dolls

Barbie® Celebrates Mermaids and Merpets!

With fun unpackaging surprises, Barbie® Color Reveal™ deliver all kinds of delight -- kids will love diving into the mermaid series!

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60th Anniversary

Careers Dolls of the Season

Girls can explore the possibilities with role-play fun! Spark young imaginations with Barbie® career dolls and playsets.

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut.
See her journey over the past six decades.

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