Barbie Dolls and Playsets

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  • Barbie

    The Benefits of Doll Play

    Neuroscientists from Cardiff University and Barbie show how doll play builds empathy.*

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    *Study was commissioned by Barbie (2020).

  • Barbie Signature Marvel Black Widow

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  • MATTEL'S
    75th ANNIVERSARY!

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Barbie: Princess Adventure

BIG DREAMS, BRIGHT FUTURE.

Barbie is hitting the campaign trail to inspire the next generation of leaders.

MEET THE TEAM

Barbie Fashionista Dolls

Barbie® Celebrates Mermaids and Merpets!

With fun unpackaging surprises, Barbie® Color Reveal™ deliver all kinds of delight -- kids will love diving into the mermaid series!

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60th Anniversary

Stitch Shoppe by Loungefly X Barbie

We are completely head over heels with our first ever collaboration with Stitch Shoppe and we think you will be delighted too!

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut.
See her journey over the past six decades.

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