'Tis the season...
For festive gifts for every Barbie fan!SHOP NOW with the Holiday Gift Guide
With so many exciting features, the Barbie® Dreamhouse™ gives kids limitless ways to play!SHOP NOW for Dreamhouse
Barbie has explored many different careers and now you can too! Go on a space mission or play soccer, just say “Alexa, Open Barbie” today!PLAY NOW with Alexa
Biggest Celebration of Role Models
In celebration of our 60th anniversary and International Women's Day, we proudly honor #MoreRoleModels than ever from around the globe in an effort to inspire more girls.
Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking
boundaries and sparking imaginations since her debut.
See her journey over the past six decades.