Barbie Dolls and Playsets

  • Barbie® Holiday Gift Ideas

    Surprise your loved ones with these dazzling Barbie® gift ideas! See our most popular toys of the season.

    Shop Now

    Find top toy deals online before they are gone!

    Find Deals Now
  • Happy Holidays

    Shop Now Learn More
  • The second set of dolls inspired by the films’ original concept art have been reimagined through a distinctive Barbie™ high-fashion filter!

    Shop Now for Star Wars x Barbie Learn More about Star Wars x Barbie

Take the #MixUpTheToybox Challenge

Barbie Invites you to #MixUpTheToybox

This holiday season, help children understand and appreciate diversity by adding diverse dolls to their toybox.


Barbie® EXTRA is Here!

JUST RELEASED – Barbie® EXTRA is Here!

Meet new trend-setting friends that are oh-so EXTRA rocking bold fashions and accessorized to the nines.



60th Anniversary

Careers Dolls of the Season

Girls can explore the possibilities with role-play fun! Spark young imaginations with Barbie® career dolls and playsets.

60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut.
See her journey over the past six decades.

Learn More