Barbie Dolls and Playsets

  • Serving New Looks

    Save 10% when you buy the set!

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  • BARBIE® IS GETTING
    HER NEXT BIG MAKEOVER.

    By 2030, we will use 100% recycled, recyclable, and bio-based plastics.

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  • BARBIE®
    INSPIRING WOMEN™ SERIES

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  • NEW HOUSE NEW DREAMS

    The most stylish & customizable DreamHouse yet! With new state-of-the art features, kids will be inspired for endless play.

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  • Mattel PlayBack

    Designed to recover and reuse valuable materials found in Mattel toys like Barbie for future Mattel products.

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  • OLYMPIC FAVORITE

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  • Barbie Chelsea The Lost Birthday

    Explore the jungle with Barbie, Chelsea & the rest of the Roberts family in their latest adventure!

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Made from 90% Recycled Ocean-Bound Plastic

Made from 90% Recycled Ocean-Bound Plastic

Introducing the first Barbie doll collection made from 90% recycled plastic

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A Doll Can Help Change the World

A Doll Can Help Change the World

What if all it took to change the world was a little more empathy? Learn more about how Barbie can help your child develop this skill.

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60th Anniversary

Ready for a fun project? Transform any space into a fun and nostalgic ode to mid-century, classic style!

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.

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